Millennials have been at the forefront of every marketer’s mind for years now.
We’re now a month into quarantine. Four weeks of complete uncertainty, taking each day one at a time to ensure we make the best decisions for our clients.
The last month has been a really long year for marketers. Pulling media, cutting budgets, re-allocating dollars, following crisis plans, BUILDING crisis plans, the list goes on.
Last week, Google announced they will replace the third-party cookies with a solution to replace it by 2022. This announcement came in response to increased rejection of third-party cookies by competitors(Firefox, Safari) and finding a way to empower user privacy.