Our approach

Truth

With innovative technology and extensive experience, we have an uncommon understanding of the marketplace, the consumer, and the media landscape. We solve your marketing challenges by illuminating the truth behind the data, from machine learning and social media trends to your competitors’ budgets. Our focus on truth delivers the highest level of client satisfaction.

Transparency

You see what we see. Performance reports deliver quick insight so that you can make meaningful decisions with confidence. We share pricing, billing, and invoices – and we manage your budget as if it were our own. With full-cost transparency, you’ll never encounter hidden fees or unexpected expenditures.

Technology

Getting an edge in the marketplace isn’t enough – you want to stay there. Deploying smart media tech gives us the agility that optimization requires. But we don’t just chase every new addition to the technology game. We test, learn, and then execute new ideas that are proven to achieve faster, better, smarter results.

Research & Analysis

  • Identify customer segments
  • Identify customer need states
  • Identify propositions
  • Quantify business opportunities
  • Identify competitive footprint

Communication & Planning

  • Blueprint Strategy
  • Media Testing
  • Go-To-Market Plan
  • Media Planning

Execution

  • Broadcast
  • Print
  • Display, Search, Social Media, Mobile
  • Third-Party Email
  • Partnerships
  • Promotions

Optimization

  • Media
  • Message
  • Offer
  • Landing Page / Flows

Imaginative. Intuitive. Factual.

Fueled by smart media tech and guided by the truth, our data-based approach to marketing and media is 100% transparent.

Social

  • User engagement
  • Likes / Shares
  • Landing page clicks
  • CPA
  • Share-of-voice

search

  • Landing page clicks
  • CPA
  • Product Purchase

Video/Display

  • Landing page clicks
  • Awareness
  • CPA
  • Product Purchase
  • Engagement with brand

TV

  • Custom URL
  • Direct web hits
  • Promotions redemption
  • Custom 800#
  • Awareness