The Krystal Company

Challenge

How can a major casual dining restaurant group extend beyond their brand in order to maintain a local presence among consumers?

Our Approach

Aletheia utilized our proprietary Marketing Intelligence Toolkit to analyze food purchased outside of home data, identifying zip codes with high concentrations of families likely to visit casual dining restaurants. Based on this data, we developed a unique and hyper-local media strategy for driving sales at each location.

Results

Client saw net positive sales growth in all local markets where media ran and enjoyed their best quarter in nearly two years[SU1] .

quote

Aletheia manages campaign adjustments quickly and strategically – a must in today’s competitive environment
Joe Artime
VP Marketing, The Krystal Company

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