Promised Land Dairy

Challenge

How can we drive local sales at big-box retailers by encouraging Millennial Moms to try Promised Land Chocolate Milk?

Our Approach

Aletheia incorporated a mobile-focused digital strategy with geo-location targeting to connect with Millennial Moms who were in the retail area and on the store premises.

Results

Promised Land Dairy connected with almost 60,000 consumers while they were in the shopping mindset and nearby (or at) a retailer where the product was being sold.

quote

Aletheia manages campaign adjustments quickly and strategically – a must in today’s competitive environment
Joe Artime
VP Marketing, The Krystal Company

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