LALA Drinkable Yogurt

Challenge

How does a challenger brand with a limited media budget achieve the greatest exposure?

Our Approach

Aletheia leveraged relationships with NBCUniversal and Ellen DeGeneres to sponsor two episodes of Momsplaining with Kristen Bell, a hilariously relatable video series about the struggles of parenting.

Results

Client saw net positive sales growth in all local markets where media ran and enjoyed their best quarter in nearly two years.

quote

Aletheia manages campaign adjustments quickly and strategically – a must in today’s competitive environment
Joe Artime
VP Marketing, The Krystal Company

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